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Partnership Alignment / Misalignment

Episode Summary

In this episode, the hosts, Toni and John, discuss the concept of alignment issues in partnerships and how they impact partnership performance. They emphasize that whenever there are execution issues in a partnership, it is usually a result of being out of alignment at a strategic, tactical, or execution level.

They share examples and insights on how to address and prevent alignment issues, including defining rules of engagement, resolving conflicts, and understanding competitors’ partnerships. They also highlight the importance of recognizing that not all partnerships are strategic, and some are purely transactional.

Key topics covered in the video:

• Introduction to “The Partnership Path” podcast
• Importance of alignment in partnership management
• Common execution issues and their relation to alignment
• Different levels of alignment: strategic, tactical, and execution
• Addressing alignment issues through defined processes and engagement rules
• Understanding competitors’ partnerships and boundaries
• Differentiating between strategic and transactional partnerships
• Encouraging listener engagement and sharing experiences