EQ Selling™
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Drive Measurable Sales Growth with EQ Selling™

Sales Training for Technology Companies with Complex B2B Sales to

Boost Revenue Through a Proven Sales-Performance Framework.​

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Bite-sized Training

Role-specific modules delivered in consumable chunks for rapid skill building.

Frontline Coaching

Embed daily coaching habits in your managers' routines to reinforce winning behaviors.

Lasting Results

Behavioral habits that drive sustained deal velocity and partner loyalty.

Bite-sized Training

Role-specific modules delivered in consumable chunks for rapid skill building.

Frontline Coaching

Embed daily coaching habits in your managers’ routines to reinforce winning behaviors.

Lasting Results

Behavioral habits that drive sustained deal velocity and partner loyalty.

Sales Coaching Tailored for Your Team

Connect. Sell. Thrive

Direct Sales

Professional Training

Equip your sales and presales teams to lead

executive conversations, plan strategically, and

sell on value.  Help them close bigger deals, faster.

Indirect Sales

Professional Training

Turn partner managers into revenue multipliers.  We

train them to build high-performing, self-sufficient

partnerships that drive consistent revenue growth.

Inconsistent Coaching

Is Costing You Deals

Tech sales teams face difficult buyers,

challenging partners, and complex sales cycles.

  • Deal cycles drag on
  • Reps miss quota
  • Partnerships don’t deliver

Give Your Team a Program that Drives

Consistency and Delivers Predictable Growth.​

Why EQ Selling™ Delivers

Real Performance Gains​

Core Benefits That Fuel Lasting Growth

Training that speaks their language

Your reps don’t need theory. They need real-world, role-specific guidance that aligns with how they actually sell.​

Learning that fits their day

Micro-lessons that are quick to absorb and built to stick without slowing productivity.​​

Results that show up fast

Expect movement from day one with shorter cycles, bigger deals, and stronger access to decision-makers.​

Adoption you can see

Designed for engagement and driven by accountability. You’ll see it in the data and the behavior.​​

Coaching that scales

We give frontline managers simple, effective tools to build a coaching culture that lasts.​

Built for your sales motion

Whether you sell direct, indirect, or both, our framework flexes to your structure.​​

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Proven Impact

Sales Performance by the Numbers

Professionals Trained

Direct sellers and partner professionals mastering value-based, solution-driven selling.​

Countries

Trusted by enterprise sales, partner,
and channel teams worldwide.​

in Influenced Revenue US$

Driven by direct and indirect teams using our
coaching-led sales approach.​

Your Managers Don’t Need More Pressure

They Need a Playbook

Get our free 5-minute video series and equip your frontline managers to coach smarter, sell faster, and lead high-performing teams.

Starting today.

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What Sales Leaders Say About EQ Selling™

“EQ Selling gave us a common language and methodology, driving 40% growth in our first year and transforming our discovery process into a lasting habit that underpins our sales success. I absolutely recommend EQ Selling.”

— Dan Mooy, Senior Vice President cQuant A Zema Global Company

“The framework gave us a new level of inspection and helped us develop a 360-coaching culture, from reps to leadership."

— Max Kabrich, EVP of Sales Sysdyne Technologies

"If EQ Selling were a martial arts program, it would be sound, technical, relevant—something I'd recommend to become a black belt. Because a black belt is a master of the basics, and EQ Selling teaches the basics extremely well."

— Stephan Debray, VP of Sales at PingCAP the company behind TiD

"EQ Selling provided a structured, comprehensive framework that aligned our team, enabled deeper discovery, delivered clear ROI, accelerated deals, improved forecasting accuracy, and transformed customer conversations so clients now see us as true partners.”

— Windham Lucking, Sales Manager at Lytx

“EQ Selling fundamentally shaped how I think and lead. The training didn’t just teach theory—it transformed our approach to partnerships and embedded behavior change so deep, it became part of our team’s DNA.”

— Brian Galicia, Global Partnership Sales Leader @ Microsoft

"EQ Selling gave us a clear, step-by-step approach to align with partners, build trust, and drive real outcomes. It transformed our go-to-market strategy, deepened collaboration, and helped us become trusted advisors to senior leaders. I continue to use their services and framework at Lytx to foster innovation and strategic growth."

— Jakob Maciolek , SVP Global Partnerships & Alliances at Lytx
Former Microsoft Partner Leader

“Communicating partner value and ensuring team understanding were challenges. EQ Selling’s framework offered practical application, built accountability and confidence, and developed a repeatable approach to partnerships that remains relevant and useful.”

— Joy Verplank, VP of Partners Sales at AVEVA

“Before working with EQ Selling, I was disorganized, lacking a clear plan, and wasting time on uncommitted partners. The courses taught portfolio planning and time management to focus on the right partners and drive sales growth.”

— Julian Cassell, Infor

“The EQ Selling program gave us the structure we were missing. Whether you're new or experienced, it helps you define what success looks like as a channel manager. Business planning, pipeline management, portfolio focus—this program helps you do all of it better. I still use pieces of it with my team today.”

— Julie Schrady, VP of Global Partner Management with VertiGIS

“With EQ Selling, I learned to step out of my comfort zone, understand stakeholder drivers, and turn them into ambassadors. Working through the program as a team built our confidence to ask challenging, creative questions that grow partnerships. I now operate with a long-term mindset, show up as a trusted advisor, and consistently turn learning into action.”

— Oana Terteleac, Microsoft

“EQ Selling transformed our team from order-takers to trusted advisors, driving consistent performance and stronger partner relationships.”

— Selena Butler, Infor SVP of Sales and Partnership

You Don’t Need Another Sales Training. ​

You Deserve a Sales Team that Delivers and Grows. ​

At EQ Selling, we know you want to lead a sales team that consistently performs and improves. One that’s confident, coachable, and capable of  hitting bold targets. But most training doesn’t stick. It fades fast, leaves managers guessing, and keeps teams from reaching their potential.​

​We’ve been there. We’ve lived through the pressure, the changing markets, and the stalled growth. That’s why we created a smarter framework—one that helps sales leaders like you drive real behavior change and lasting results.​

​Here’s How We Do It:​

  • Book a Meeting​
  • Get Your Customized Roadmap​
  • Build Skills & Activate Coaching​
  • Measure, Refine & Lead​

You’ve Hired Top-tier Talent.

Now Let’s Guarantee They Outperform, Deal After Deal.​ ​

Book a Meeting

Trusted By Industry Leaders Including

Equip Your Teams to Sell Smarter, Coach Better, and Win More​

Let’s talk about how bite-sized training and high-impact coaching can boost win rates and drive lasting revenue growth across your direct sales and partner teams.

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